Want to get your software in front of a wider audience? Why not sign up for a cloud marketplace? Cloud marketplaces are online directories listing various cloud products and services, making it easy for probable customers to find what they want.[1]
Cloud marketplace site Tackle.io reports that 83% of shoppers will likely purchase from the Marketplace in the future. So, having your software in one can increase sales and ROI.
Do Your Research
Before you start listing your software on any marketplace under the sun, it’s vital to do your research and figure out which ones are right for your business. Consider your target market, the type of software they’re looking for, and whether you meet the listing criteria. You can move on to the next step once you’ve narrowed it down to a few marketplaces.
Create A Compelling Listing
Once you have found a marketplace where you want to list your software, it is time to create a listing that will grab people’s attention. Start by writing a catchy title, then provide a detailed explanation of your software, highlighting its key features and benefits. Ensure you use relevant keywords in your listing so people can easily find it when searching the Marketplace.
Include High-Quality Images
In today’s visual world, including high-quality images in marketing ads is essential. People are more likely to click on an ad that includes an image than one that doesn’t, so be sure to take the time to choose good ones.[2] You can include photos of your software in action, product photos, or even photos of your team if you want to add personality.
Use Video Content
If you want your listing to stand out, consider adding video content. A short video is a great way to show possible customers what your software looks like and how it works without giving away too much information at once. Keep the video short and sweet (ideally one to two minutes), and embrace a link to your website so individuals can learn more about your software there.
Offer Free Trials, Demos, And Support
One of the best ways to reassure people to try your software is to offer free trials or demos. This allows budding customers to test your product before purchasing, which can help increase alterations. If you provide free tribunals or demos, include all the information in your Marketplace so people know what they are signing up for. Customer support is vital if you want people to trust you when purchasing your software. This could include an FAQ section in your listing, a live chat option, or communication information so people can reach you with questions or concerns. By offering customer support, you show potential customers that you are interested in their satisfaction and are willing to help if they have any issues.
Provide Pricing Information
If you want people to buy your software when they find it on the Marketplace, you must provide pricing information in your listing. Be transparent about the price of your products and the payment methods you accept so there are no surprises later. You may also consider subscription discounts or coupons to encourage people to buy faster.
Promote Your Listing
Once you’ve completed these steps, don’t forget to upload your listing to the new Marketplace! Send an email to your existing customers letting them know about the latest listing and where they can find it. You can also share it on social media or run ads targeting potential customers interested in trying your software. Promoting your listing in multiple places gives you a better chance of finding people looking for what you have to offer.
Conclusion
Bestowing to Tackle.io, cloud marketplaces are the future of B2B business. These seven tips can upsurge your chances of recruiting in the cloud marketplace and growing your customer base. Just remember to do your research, create an attractive listing, and promote it as it goes live! With a little effort, you can attract a new group of potential customers interested in using your software solution.